The Story

Zivame's content-led commerce initiative was a game-changer in driving organic traffic and boosting engagement. What started as a pilot within the Zivame.com framework quickly evolved into an independent platform on WordPress, and I had the privilege of leading this effort from start to finish. Collaborating with multiple teams, I conceptualized the strategy and oversaw everything from design to execution, ensuring we brought the project live within a month. The seamless teamwork allowed us to create a system where content played a crucial role in shaping user experience and driving transactions.

The impact was significant—content efforts resulted in 1.9x higher conversions and contributed to 5.1% of all transactions. By developing custom templates and smart UX solutions, I made it easy for the content team to publish engaging material without needing technical expertise. The numbers from our pilot in February 2017 were promising, with 69% new sessions and a total add-to-cart value of ₹5.35 lakh. Following the official blog launch in April, we saw even more impressive results, with 6.78% of blog sessions driving traffic to the site and generating ₹1.86 lakh in revenue. My role spanned across content strategy, WordPress setup, and the design of product and content infusion, contributing to a successful and sustainable content-driven model for Zivame.