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Content Led Commerce at Zivame

Lifestyle blog platform, driving organic traffic and enhancing engagement through strategic content integration.

Setting

Zivame, 2017

Platform

Responsive Web

Role

Project Lead, Hands-on

Scope

Strategy, Design, Development

The Story

Zivame's content-led commerce initiative was a game-changer in driving organic traffic and boosting engagement. What started as a pilot within the Zivame.com framework quickly evolved into an independent platform on WordPress, and I had the privilege of leading this effort from start to finish. Collaborating with multiple teams, I conceptualized the strategy and oversaw everything from design to execution, ensuring we brought the project live within a month. The seamless teamwork allowed us to create a system where content played a crucial role in shaping user experience and driving transactions.

The impact was significant—content efforts resulted in 1.9x higher conversions and contributed to 5.1% of all transactions. By developing custom templates and smart UX solutions, I made it easy for the content team to publish engaging material without needing technical expertise. The numbers from our pilot in February 2017 were promising, with 69% new sessions and a total add-to-cart value of ₹5.35 lakh. Following the official blog launch in April, we saw even more impressive results, with 6.78% of blog sessions driving traffic to the site and generating ₹1.86 lakh in revenue. My role spanned across content strategy, WordPress setup, and the design of product and content infusion, contributing to a successful and sustainable content-driven model for Zivame.

HIGHLIGHT

The engagement with content boosted conversions by 1.9x and contributing 5.1% of transactions

The Team

Meet the cross-functional team working together to create seamless, user-focused experiences.

Leader, Content Strategy

Content Strategy

Leader, Product Management

Leader, Engineering

Showcase

From start to finish, discover the product and highlights from our UX project, showcasing the design solutions in action.

Demo

Behind The Scenes

Get a look behind the scenes at how our UX project comes together. From early sketches and research to testing and refining, see how we make decisions and solve challenges to create a better user experience.

Learnings

Explore key insights and lessons learned throughout our UX project, driving continuous improvement and innovation.

See Also

Explore how UX innovation helped me achieve objectives across my other projects.

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Zivame Champions - B2B Trade Portal

Bulk-ordering web app for Zivame's merchants

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Zivame Apps For Android and iOS

Revamping Zivame’s mobile-first experience boosting engagement and conversion

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Zivame.com eCommerce Store

ecommerce website for India's largest online lingerie store

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