The Story
Zivame’s e-commerce redesign aimed to embody the brand's bold and beautiful identity while driving a significant boost in engagement and conversion. The challenge was to deliver a mobile-first, visually engaging experience that balanced engineering efficiency with a focus on conversion. Working within a 5-month timeline, the team implemented an atomic design approach, breaking down the UI into components and surfaces that prioritized one task at a time. The result was a streamlined, image-driven platform that seduced users with visuals while ensuring a smooth and intuitive shopping experience.
My contributions were part of a larger cross-functional effort that brought together teams from tech, UX, marketing, and merchandising. With innovations like FitCodeâ„¢ for personalized recommendations, multi-tier product pages, and real-world shopping mirroring, we focused on creating meaningful product discovery experiences. Through continuous monitoring and data-driven iterations, we achieved a 9% overall web conversion improvement and a 17% increase in user engagement by the end of the year. This project reinforced the value of collaboration and data in driving both brand expression and business growth.
HIGHLIGHT
I was awarded ‘spot award’ for this project.
Showcase
From start to finish, discover the product and highlights from our UX project, showcasing the design solutions in action.
Behind The Scenes
Get a look behind the scenes at how our UX project comes together. From early sketches and research to testing and refining, see how we make decisions and solve challenges to create a better user experience.
Learnings
Explore key insights and lessons learned throughout our UX project, driving continuous improvement and innovation.
1
Mobile-First Approach
Learned the nuances of mobile-first design, particularly for conversion-driven platforms.
2
Conversion Focus
Realized the value of balancing brand aesthetics with the need for high conversion rates.
3
Data-Driven Design
Learned how to iterate on design using data from user testing and feedback.
See Also
Explore how UX innovation helped me achieve objectives across my other projects.
