Blog

Framework-First Design: A Scalable Approach to Problem Solving

Framework-First Design offers a scalable method to tackle complex problems: start with a focused example, derive a framework, and iterate.

Consistency at Scale with Systems Thinking

Scaling up is easy. Maintaining quality is not. How to ensure UX consistency with growing number of teams? How to scale up a design...

Why athenahealth rocks for designers

A colleague from our engineering team asked me the other day why I am always so positive and optimistic even when it seems things are so...

Think About The Users of Your Prototype

We put in all our efforts in designing, testing and iterating the prototypes for the end-users. But, has it occurred to you that it’s not...

21 Billion reasons to set the default

Google will pay Apple $21 billion in 2 years to remain as Safari’s default search engine, according to an article published on Fortune...

Defensive Design Framework

Murphy’s law states that whatever can go wrong, will go wrong. And when things go wrogn, you better have a contingency plan, or your...

Story of a 5 Years Old Kid And a Designer

Sometimes what a 5 years old can teach you in a moment, can’t be learnt from the most learned folks in a lifetime. This is Guru, an...

How I Changed The Way Women Buy Bras Online

How do you think women in India buy bras offline? Is it based on any rationale? Does the online world match the offline behaviour? All of...

Impact of UX in B2B Segments

Excerpts from my chat with Nithin Babu, on LinkedIn Nithin: Hello Udit, Great presentation and huge take-aways from Upgrad event...