Updated: Oct 4
While analysing the trends in UX, I recently stumbled upon a lot of UX jobs (or so-called) and job titles. Sad but true, a majority of the hiring managers out there have no idea what they should be looking for.
The good part is people have started realising that UX is a key requirement in order to be successful in whatever product os service business you’re in. With the recent success of companies that purely differentiate themselves based on the User Experience, UX has become the buzzword. UX market is hot (if I can call it a market), and everyone’s talking about it. I heard one of my friends quoting her head of business:
We want to be the Apple of Aviation IndustryName Obscured
Well, that’s a good spirit, and even though they have reduced delivering good experience to simply being Apple, I’m happy that at least the industry has started thinking about it at the top level.
The bad part is UX has become an over-used and abused term, often mentioned out of context, in a very shallow sense. It is used interchangeably with UI, and for the most it is limited to UI. I often end up educating folks about the difference between visual design and interaction design, between usability and usefulness, between wireframes and visuals, between UI and UX, between users and target users. But this doesn’t worry me as much as the ugly part does, because the bad part can be simply taken care of by a couple of conversations, but the ugly is sticky, nasty.
Credit – Gareth Beynon
And hence, the birth of naked mermaid without fins, but with ugly scars.
Healing the Scars
Rome was not built in a day. It ill take time. Since we know it will take time, me and a couple of folks have planned an initiative where we would implant the seed of design thinking in the early startups of today. So 5 years from now, we’ll have Ubers and Airbnbs of future, bleeding design. That’s when folks will start understanding design needs to be in the roots, in the blood, needs to be done right and is not Photoshop. We will come out with details on the initiative very soon, and we hope to get support from you guys in this novel cause.
Take one last look at the scars:
Credit – Gareth Beynon
PS: I love Photoshop.